Privacy Policy

Last updated: January 2, 2026

Laser Pros International (“LPI,“ “we,“ “us,“ or “our“) recognizes the fundamental importance of privacy, security and data protection of our customers and partners. This Privacy Policy explains how we collect, use, disclose and protect personal information and describes your rights under applicable laws.

1) Personal Data We Collect

You may choose to provide us with your personal data to allow us to communicate with you and process orders for our products and services. The data we collect depends on the context of your interactions with LPI, the choices you make while browsing our website and the features you access. The personal data we collect may include the following:

  • Name and contact details
  • Account registration information
  • Credentials such as username and password used for authentication and account access
  • Payment data necessary to process your payment if/when you purchase products
  • Social media data that enables you to share information with social networks
    • Please review the privacy policies and settings of social networks you use to understand their practices
  • Content of messages you send us regarding product details or customer service assistance
  • Website browsing data which may include Internet Protocol (IP) address, browser type, and regional and language settings
    • More details about this data can be found under “Cookies and Related Technologies“ below

2) How We Use Personal Data

We collect personal data as necessary to fulfill the legitimate interests of LPI, including: (i) providing you with products and services; (ii) manage, administer and operate our business; (iii) meet our contractual and legal obligations; (iv) carry out marketing; (v) prevent fraud; and (vi) protect the security of our system, customers, and partners.

LPI uses your personal data to:

  • Authenticate your identity
  • Deliver our products and services
  • Notify you about administrative matters relating to your LPI accounts and products
  • Respond to your inquiries and provide customer service
  • Enable online shopping
  • Share news and updates about LPI products and services
  • Manage our customer relationships
  • Carry out direct electronic marketing
  • Prevent, investigate, and provide notice of fraud or unlawful or criminal activity
  • Comply with legal obligations and protect our legal rights

3) How We Share Your Data

We share your data as necessary to provide a product or service you have requested. For example, when you provide payment data during the purchase of a product, we will share your payment details with banks and other entities that process payment transactions or provide financial services, and for fraud prevention.

We share personal data with vendors or agents for the purpose of providing products or services requested by you. For example, contact details may be shared with vendors and partners to procure and deliver our products and/or services. These partners are required to abide by our data privacy Policy and security requirements and are not allowed to use personal data they receive from us for any other purpose.

LPI does not share personal data for cross-context behavioral advertising. If our practices change, we will update this Policy and provide required notices and opt-out mechanisms.

Finally, we will disclose personal data when we have a good faith belief that doing so is necessary to:

  • Comply with any court order, law or legal process, including to respond to any government or regulatory request
  • Protect the rights, property or safety of our company, our customers and others; to include the exchanging of information with other companies and organizations for purposes of fraud protection and credit risk reduction
  • Operate and maintain security of our products such as preventing or stopping attacks on our systems and networks

4) Children

LPI does not direct any part of its website to children under 13 years old and does not knowingly collect personal data from children under 13 years old.

5) Personal Data Sales

We do not sell your personal information.

6) Data Security

We use administrative, technical and physical safeguards (access controls, encryption in transit, network monitoring, vulnerability management) designed to protect personal information against unauthorized access, disclosure, alteration or destruction. No method of transmission or storage is 100% secure.

7) Data Retention

We retain personal data only as long as necessary to provide the services, for the purposes described here, to comply with legal obligations, resolve disputes and enforce agreements. Specific retention periods may vary by data type and legal requirements. The criteria used to determine the retention periods include: (i) how long personal data is needed to provide our products or operate our business; (ii) whether the personal data is of a sensitive type; and (iii) whether LPI is subject to a legal, contractual or similar obligation to retain the data.

8) Third-Party Sites and Services

The site may contain links to third-party applications, products, services, websites or social media features. These links are to external resources which have their own privacy policies. We do not regulate or authorize third-party websites or their privacy practices.

Any information provided by you or automatically collected from you by a third party will be governed by that party’s policies and terms of use.

9) Cookies and Related Technologies

Cookies are small text files placed on your computer or mobile device by websites you visit. They are used in order to make websites work efficiently and provide information to the website owners. Cookies allow a website to recognize your device and your preferences set on the website. They are generally used to improve your browsing experience on the website.

In addition to cookies, there are other data collections technologies such as internet tags, web beacons and navigational data collections such as log files, server logs, etc that can be used to collect data as users navigate and interact with a website and email. For example, web beacons may compile the number of individuals who open or act upon an email message.

Types of Cookies

  • Necessary: required to enable the basic features of this site
  • Functional: collect and retain preferences (e.g., language, sort orders, etc.)
  • Analytics: help us understand website usage and improve performance

How We Use Cookies

LPI uses cookies to recognize repeat visits to our website and facilitate web navigation and online shopping by storing your country, language and assigned random session ID. The cookie information that we collect allows us to determine the number of visitors to our website and save your browsing preferences

You Can Block Cookies and Beacons

The ability to enable, disable or delete cookies can be controlled through your web browser. Consult the “Help” menu of your preferred browser application for details on how to disable/block these items. If you block the use of cookies, some features on LPI websites may not be available as cookies are required for their functionality.

10) Your Rights and Choices

You may have certain personal data rights under local data protection laws in various jurisdictions which are discussed below.

  • The right to accept or adjust non-essential cookies via our Consent Management tool at the bottom of our page
  • The right to use browser controls to block or delete cookies (website functionality may be affected)
  • The right to know what personal data we collect, how we use and access that data
  • The right to request correction of inaccurate personal information we maintain about you
  • The right to request deletion of personal data
  • The right to opt out of the sale or sharing of your personal data, as those terms are defined by applicable laws
  • The right to object or opt out of certain types of processing, such as targeted advertising certain types of profiling and automated decision making
  • The right to request your personal information in an accessible format
  • The right to not receive discriminatory treatment for exercising the above rights
    • Note: that if the exercise of the rights limits our ability to process personal information, we may no longer be able to provide you our products and/or services or engage in the same manner

All requests should be sent to the contact details noted in the “Contact Laser Pros International" section of this Policy.

11) Email Preferences

If you no longer wish to receive email communication from us, you may opt-out by clicking the “unsubscribe” link at the bottom of your emails. Please note, registered users cannot opt out of receiving transactional emails related to account activities.

12) Contact Laser Pros International

Inquiries or concerns regarding this privacy statement and your rights under privacy laws can be directed to the Laser Pros International Director of Compliance at privacy@laserpros.com or you can write to the Director of Compliance at the below address.

  • Laser Pros International Corporation
  • Director of Compliance
  • 1 International Lane
  • Rhinelander, WI 54501

If you have questions about LPI products or services, call us toll-free at 800-558-5277. You can also submit a request via our contact page: www.laserpros.com/get-in-touch.

13) Updates and Changes to This Policy

Laser Pros International reserves the right to add, update and/or modify this Policy. We will post changes to this Policy on this page and the changes will be effective immediately upon posting. Your continued use of our websites and applications following the posting of changes constitutes your acceptance to such changes. If you do not agree to this Policy and our practices, you should not use the site.